Follow these steps to create admin roles in magneto :
1- From the Admin Panel, select System > Permissions > Roles.
2- Click the [Add New Role] button.
3- Provide a Role Name [i.e. SEO]
4- Select the Role Resources option in the Role Information panel on the left.
5- Select the features you would like to give this user access to.
6- Click the [Save Role] button to save your changes.